In Step B of Border Play, we explored different typefaces for our logo. I chose to explore mostly san serif fonts and a few modern serif fonts. After sampling the fonts, I explored different weights within the Helvetica font family. My favorite was Helvetica Thin, with "Meta Hotel" written in all capital letters. I positioned Meta Hotel in 3 different locations in my logo lock up exploration.
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| Logo finalist: Meta Hotel |
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| Type Specimen Sheet |
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| Font Palette Sheet |
LOGO LOCK-UP
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| Logo Lock-Up #1: "META HOTEL" written under the logo |
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| Logo Lock-Up #2: "META HOTEL" written inside logo |
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| Logo Lockup #3: "META HOTEL" written on either side of the logo |
These sketches are great. Sketch more!
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